Businesses know being on Facebook is crucial to success. Without a Facebook page, customers will not be able to find or interact with your brand. However, that’s not the only reason why Facebook should be used by every business. Facebook can generate a large volume of sales, but only when…
Google Analytics provides valuable insights that can help you shape your business' success strategy. Whether you own an online store or an informative blog, you'll want to understand the business aspects of it. This is exactly what GA helps you do. If you've got an online store that is selling…
It is a little disheartening when all those leads you've nurtured and customers you've reached out to suddenly hit 'unsubscribe'. The unsubscribe button creates a hurdle in your customer success plan. After all, you've put in a lot of work crafting those emails to woo your customers. Unsubscriptions are an…
Did you know Google considers website security a top priority ? That's right! Your website needs to become totally secure to rank well on Google. In fact, the search engine giant is encouraging all websites on the internet to go from HTTP to 'HTTPS'. HTTPS (Hyper text Transfer Protocol Secure)…
If you think email marketing is no longer effective, think again. Email Marketing has now evolved big time and is acquiring qualified customers for businesses everywhere. The only thing you need to be sure of, is creating the right kind of email campaign. Customers have become more informed and our…
Videos are a great way to broadcast a chock full of information to a wide audience. Most online users love being visually engaged. They're able to focus more on what's being conveyed in a video than on a plain old blog. This is why top brands create engaging videos that…
Instagram is no longer a platform that just showcases a gazillion selfies. Last September the platform acquired over 400 million users. With the kind of following Instagram is experiencing, businesses are rapidly beginning to tap into its marketing potential. What's great about Instagram (apart from their oh-so-cool filters) is that…
As an online business, your site will constantly attract both relevant and irrelevant traffic. It's essential that you filter your visitors, so your marketing team can target quality leads with effective campaigns. Marketing Automation makes it easier for your marketing and sales team to work together, towards nurturing and transforming…
One of the trickiest aspects of an online business, is handling difficult customers. Most customer service teams, struggle to cater to their customers' demands. The pressure is high as one wrong move with a customer can topple your carefully built reputation. While dealing with the customers from different industries, we…
How to Extend Limited Period Offers to Boost Conversions Most online customers are fast to add your store's products to their cart. But when it comes to making the final purchase, customers want the time to think again. At that moment there's a million questions running through their minds. Do…
I know it's a bit old topic to discuss. However, email marketing is not dead altogether. Ecommerce veritably thrives on email campaigns. Businesses spend enormously on email marketing even today. In fact, it's a growing business affair every day. The email campaigns are expanding, and so does the spamming. And…
Globally accepted means of official communication is email, especially in business. It's like sending a letter in the official letterhead. Emails contain text conveying particular messages to the intended recipients.
Time for some gossip? Business place, in my opinion, is an ethical gossiping place. Where customer's likings are rated, their interests are discussed, their behaviour is judged, and their buying actions are recorded. The interesting part of this ethical gossip is, no vicious rumours are spread about their buying behaviours.…
People have needs and to meet them, hence they need shopping. They shop for food, clothes, home needs, books, etc. From articles of little value to very expensive ones, from platforms to online stores, the shopping is an every minute affair of people across the world. We shall discuss an…
 To gain a customer, initially everyone puts a lot of effort, time and money. After that, if everything goes well, it's well and good. If the customer turns up with some problem related to the product or service offered, instead of solving the issue or helping the customer to overcome…
Why Search Engine Optimization is so Important? Welcome to the world of e-commerce. Be it electronics, apparels, fashion articles or whatever goods you sell, that does not matter. With your online store, you are not the only participant in the race of hunting customers, and convincing them to purchase your…
In this modern world, it is great to have a commercial website with hundreds and thousands of quality customers. It requires lots of effort, time, resources and perseverance to achieve that, and much more is needed to retain them. Some people are overwhelmingly successful in this area, and some people…
Summer is around. Vacations are planned. People are in a Holiday mood. The scene of family picnics, barbeque at the backyard, swimming pool fun, or sunbath at the sea shore spreads in the mind, and it's totally summer. People relax. People enjoy.
Business is all about revenue and satisfied customers thus making the business owner ultimately happy. Marketing is the most important of all business activities that attracts the customers and convinces them to spend in the business. It has experienced a huge transformation from the old and conventional methods to modern,…
As Online shopping gains its momentum among the consumers, the fear of an increase in shopping cart abandonment syndrome also has been creeping up rapidly. Customers who visit an e-commerce store with an objective to make a buy are not performing the desired action, all the time. It excites a…
Shoot up your sales graph with expert support For any store owner, the ultimate aim is to generate revenue by improving sales day by day. As sales go up and up, revenue along with happiness and excitement follow suit. But how to make the sales go up? Not all store…