Digital Marketing

Digital Marketing Techniques

Business is all about revenue and satisfied customers thus making the business owner ultimately happy. Marketing is the most important of all business activities that attracts the customers and convinces them to spend in the business. It has experienced a huge transformation from the old and conventional methods to modern, efficient and convincing methods to seduce customers and make a great return on investments.

Digital marketing is the most effective form that generates a high volume of business as well as a customer base. Here are some of the promising digital marketing techniques that businesses can rely upon.

Content Marketing

This one manages to maintain the top position in digital marketing techniques. Anything of the following nature can be classified as content: a blog post, attractive images, newsletters or videos. The objective of the content is to describe the product precisely with a focus on how it is beneficial to the customer. Be innovative in the approach and accurate to the point. Simply insisting on a sale would not be productive rather present a genuine description that gains the trust of the customer and build a positive reputation for the brand. Also, ensure that the content is not targeted at a particular category of the customer. Content should be seen widely and make use of tools that distribute the content to a large volume of the audience.

Mobile Marketing

Time of visiting an internet cafe to surf the net and send emails has changed, and people nowadays are doing the same on the go. It's their mobile, be it a smartphone or a tablet, which plays the internet café’s part. So, keeping the site to be responsive with tablets and smartphones will help in marketing the products through modern gadgets of any size. Mobile adds, site and mobile apps are some of the options available to carry out the marketing process.

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Social Media Marketing

A tremendous volume of the global audience is reached by social media. Social networks like Facebook, Twitter, Google+, Instagram etc., are availed to market the products. Sharing of a marketing post will grow exponentially, provided the stuff be appealing. One point worth noting in this method is, the product will be introduced to a variety of audience who may not be in a one-to-one relationship. That will lead the business to new heights.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it is seen as a way to increase profits from sales without raising your advertising spends. It requires time and resources and if you are doing it right, testing. Nonetheless, it's more worth your while than to familiarize yourself with the basic principles of website conversion optimization. So, you can maximize the chances that a potential customer who arrives at your site from a search engine becomes a qualified lead or a paying customer.

There are a number of things you can do to increase your conversion rate, among them:

• Write compelling, clickable PPC ads – Ads must be relevant to the keywords or search queries, and the audience intended.
• Maintain a high degree of relevance between the ads and corresponding landing pages – When audience click on the ad, it should deliver what it promises and help the customer to complete the intended action.
• Test your landing page design – Landing page of the ad should be in the prescribed layout, color and other aspects so that it attracts a huge number of visitors to fill out the form or to make a purchase a sale or another activity that is expected from the visitor.

Search Engine Optimization

The definition by goes like this:
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords that the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization involves, predominantly, to backlinks (links pointing to the site that is being optimized, from other relevant websites).

Whenever you enter a query into a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others, then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique that helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Paid Search Marketing

Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.

Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential customers will see your ads only when they are searching for precisely the products or services you offer, they are far more likely than a casual browser to be at the point of purchase. Moreover, so, with the right research and a little tinkering, the paid search ads you place will end up earning you far more than it costs to set them.

Marketing Automation

It has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-to-government (B2G), or longer sales cycle business-to-consumer (B2C) sales cycles, Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process.

Marketing Funnel

From the above image, it is easy to understand the process of a visitor turning to a potential customer and how his word of mouth markets the product.

First the visitor knows about the product and becomes aware of that. Then he considers the product for whether to buy or not and compares with other like products for pros and cons. After that he comes to a conclusion on which product to buy, and it happens to be the one we are talking about, i.e., he prefers our product. Finally, he buys the product, and once the sale is closed, he becomes loyal to the brand. Now, having experienced the product features, he advocates the product to his circle and promotes our sales by his word of mouth. This will lead the business to a high volume.

It is not just the quality of the product but how actually it is been marketed does matter. Use the digital marketing techniques effectively and have a successful business online.

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