General

Before Your Business Goes Live

It's a dream of every businessman to take his dear business to the online world. Your business, online or offline, is a shred of evidence that you already had a dream. This time you lace it with a fantasy of seeing successes and accolades. Turn your dreams into virtual reality. Turn your dreams into a vision, be focused and make things happen.

Envisage a future in online business. Before launching your online business, make sure you check, double-check a few major factors that may help your business achieve outright success. Let's get down to the nitty-gritty of it.

1. Right System to Monitor your Site

Right choices make things right. A business is based on its audience. One of the best ways to pick a niche is set up the right system to track your site, traffic, and conversions. Set up the best of web statistics tools to help you see how your online business is performing across the market. All it takes is a bit of codes being inserted to your site. Track how long a customer stays on your store, what are they interested in, which geographical zone are they from and a lot more insights about your visitors and customers.

2. Promotion and Marketing

You have taken a courageous decision to run a business of your own. Success of your business is based on three 'P' keys. People, Product, and Profit. Hit the nail on its head. Let people talk about your business. Be smart; generate lots of buzz about your product or brand. Create a social media presence, market your product as and when it is on top of trends. Anticipate competition to grow in business. Easy way to jump the gun is to create social media presence, market your product in time, and promote your product regularly.

Facebook and Twitter:

Everyone and even their pets have a Facebook profile. Nearly 1.36 billions people around the world use Facebook. Hence, it's the best place for your business to be promoted. It's a direct marketing tool to build a good set of audience to your business. Don't forget to add social share buttons on every page of your online store. Keep updating your cover pages and profile pictures with latest products from your inventory. Don't keep your finger in every pie, just choose a couple of most successful social media sites and create your presence over there.

Newsletters:

Newsletters and marketing – a dream ticket to success for any business. Keep your newsletter template clean, neat, simple, and cool with warm welcome message and content. The best way to reach your customers is Newsletters. To share discounts, deals, sale, updates, changes and every addition you make at your store, newsletter is the best mode, and nothing compares to it. Select an effective email marketing platform to work the charm for you.

3. Backup Plan

To drive your business in a safe direction, do anticipate the worst. Never take a chance. Accidents are unavoidable. Click business is different from brick mortar experience. Anticipate malicious attackers and hackers all the time. Make it a habit to backup and restore. Dot your i's and cross your t's; you are on the right track to face any technological mischance. Backing up helps you revert your site back to the previous stage, in case of any accidents.

4. Product Presentation

Your product is an ace up your sleeve. Second P factor that decides your business. Be it your product own or from a manufacturer, find an attractive way to display your products. The more attractive the products are showcased, the better chances the customers stay longer on your site.

Your quality products, if, not presented in a better way, is never gonna sell. Use accurate, high resolution images with zoom in options. Multiple views of a product are another idea to catch customer's interest. Leaving the product description space empty is not a wise idea. Filling it with details a customers may ask for, will influence conversions. Your description is your salesperson. Make it as a personal shopper's space.

5. Shipping Options and Check out page

Fix your shipping rates before you go live. Customers who moved their shopping cart all the way to a checkout page may exit even at the last moment, if your shipping rates are too high. Also, your checkout page. It's most crucial to check if all the payment options you listed work perfectly. Place an order yourself to check if the order confirmation emails are sent successfully. Helping your customers create an emotional connection with your brand will decide the conversion rates. Don't forget to give your customer a unified brand experience.

6. One Final Go

How unpleasant it would be if a click navigates your customer to a page that doesn't exist. Don't let them feel lost in the woods. If the curve on their face turns down, your business will go down as well. Double check all links, pages, content, contact information, and social media buttons.

Fix a fair day in festival season; plan an announcement that would let the world know about your launch. How about some attractive discount sale on your launch? Keep it unique. Keep your deals above board. Now that you hold all the aces, you gonna scale your business your way. Our heartfelt wishes all the way.

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