One of the great things about J2Store is that it gives you the ability to customize a lot of elements in your store. For eg. if you wanted to create an a quirky checkout page with unconventional field names you can do it easily. Let's say you want to ask change the the regular 'First Name 'Last Name' labels to something different like 'What do we call you?'. You can do it easily with J2Store. Watch this video to know more.