Let's say your store sells men's clothes. Jackets, formal shirts, casuals, pants jeans etc. And you have a variety of these from various top brands. You cant make a customer looking for one grey collared T-shirt from French Connection go through an entire catalog of different shirts. Instead you can make it easier for him to look for what he wants by creating filters. You can create filters for brands,color, model and price. Accordingly your customer can choose what kind of shirt he wants by choosing the filter specs. Learn how to do this on your store. watch this video